STRATEGY PARTY
After working at Nike, Credit Karma and The New York Times, I founded Strategy Party to help more companies solve brand problems —and to have fun while doing it.
Hi, I'm LDC.
Think of me as a plug-and-play resource—someone who can be brought on, build rapport quickly and make an impact across two primary capacities:
Brand Strategist & Marketer
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Consumer research and insights
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Consumer targets, personas and segmentation
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Creative briefs
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Integrated campaigns
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Positioning
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Brand architecture
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Brand planning
Chief of Staff
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Strategic planning
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Presentations: Narrative and slide design
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Board meeting preparation
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Workshop/offsite planning and facilitation
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Operations and process
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Budget management
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Leadership
Highlights across my 14+ year career:
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Interviewed consumers about taboo subjects like finances and body image
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Developed The New York Times's first-ever Brand Architecture
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Facilitated a team of climate scientists through a reorg (and managed to convert them into post-it users)
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Created a strategic partnerships framework for an international bank
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Briefed in a company's first-ever integrated brand platform
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Presented to C-Suite members—and actually enjoyed it
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Led an integrated marketing campaign that won Ad Age's #1 spot in 2020
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Overhauled holistic marketing processes at global brands
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Motivated more consumers (+58% YOY) to file with Credit Karma Tax through an insight-driven campaign
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Hired for and led teams of strategists, marketers and freelancers
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Conceived a brand activation that culminated in 20 consumers running epic trails in Iceland
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Hosted creative briefing workshops
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Launched @nikerunning with the help of early IG influencers, Flyknit technology and helicopters
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Refined, presented and delivered more slide decks than I could possibly count
Clients and collaborators I've worked with:
Nike
Credit Karma
The New York Times
MyFitnessPal
Western Union
3Degrees
Orangetheory Fitness
Love Street & Co.
SYLVAIN
Droga5
Conscious Minds
Goodby & Silverstein
R/GA
AKQA
Wieden + Kennedy