After working at Nike, Credit Karma and The New York Times, I founded Strategy Party to help more companies solve brand problems —and to have fun while doing it.

Hi, I'm LDC.

Think of me as a plug-and-play resource—someone who can be brought on, build rapport quickly and make an impact across two primary capacities:

Brand Strategist & Marketer

Consumer research and insights
Consumer targets, personas and segmentation
Creative briefs
Integrated campaigns
Positioning
Brand architecture
Brand planning

Chief of Staff

Strategic planning
Presentations: Narrative and slide design
Board meeting preparation
Workshop/offsite planning and facilitation
Operations and process
Budget management
Leadership

Highlights across my 14+ year career:

Interviewed consumers about taboo subjects like finances and body image

Developed The New York Times's first-ever Brand Architecture

Facilitated a team of climate scientists through a reorg (and managed to convert them into post-it users)

Created a strategic partnerships framework for an international bank

Briefed in a company's first-ever integrated brand platform

Presented to C-Suite members—and actually enjoyed it

Led an integrated marketing campaign that won Ad Age's #1 spot in 2020

Overhauled holistic marketing processes at global brands

Motivated more consumers (+58% YOY) to file with Credit Karma Tax through an insight-driven campaign

Hired for and led teams of strategists, marketers and freelancers

Conceived a brand activation that culminated in 20 consumers running epic trails in Iceland

Hosted creative briefing workshops

Launched @nikerunning with the help of early IG influencers, Flyknit technology and helicopters

Refined, presented and delivered more slide decks than I could possibly count

Clients and collaborators I've worked with:

Nike

Credit Karma

The New York Times

MyFitnessPal

Western Union

3Degrees

Orangetheory Fitness

Love Street & Co.

SYLVAIN

Droga5

Goodby & Silverstein

R/GA

AKQA

Wieden + Kennedy