My name is

LDC

I'm an independent strategist with over 12 years of experience,

honed by working with agencies such as Droga5, Wieden + Kennedy and SYLVAIN and at brands like Nike and The New York Times.

WHAT I DO

A great strategist is simply an expert problem-solver. While there are many ways to solve a problem, the following are my top (strategy) party tricks:

Insights aren't just data points — they're new ways of looking at existing problems. The right research will lead to real insights for real impact:

_Qualitative Moderation

_Stakeholder Interviews

_Secondary Research

_Existing Research Synthesis

_Insight Articulation

RESEARCH

How we'll solve the problem. Also known as what to say no to, so you can more fully say yes to the right stuff.

_Foundational Strategy

_Positioning

_Brand Architecture

_Mission, Vision & Consumer

_Strategic Planning

_Creative Briefs

STRATEGY

Strategy only works if people can effectively put it to work. I can help you galvanize teammates around a finished strategy or facilitate workshops to get to one.

_Narrative Development

_Workshop Design & Moderation

_Deck Design

_1:1 Presentation Coaching

_Socialization Strategy & Materials

FACILITATION

STRATEGY PARTY COMPLIMENTS

"LDC is a special human with special experience and expertise. She listens deeply, puts consumers at the center of questions that need answering, and is creative yet dialed and detail oriented. To put it simply: She's made the projects we've worked together on more impactful and more fun."

Nikki Neuburger

Chief Brand Officer, Lululemon